Photography runs deep in my soul. First lesson was from my dad at age nine, then a darkroom lesson at age twelve. I then applied myself to learning more photography while at Sheridan College. I worked at a photo lab as a summer job. After college I became fully involved working in graphic design in the advertising agency environment. As a graphic designer; typography, Illustration, photography and motion become my tools for building successful brands. I have been working with many top national brands for over 30 years, providing consistency and the wow factor over multiple channels of communication. I helped facilitate brand recognition, loyalty, elevating, reminding, educating, while adhering to the clients value proposition or redefining new directions. I have art directed photo shoots, bought a ton of stock photography, photoshopped everything in sight. In the past years I went back to college at night to get my diploma in photography so that I now fully able to do all my own photography. I ended up with both "Applied Photography" and "Art Photography" diplomas. So now I can offer you seamless consistency with all the needs of your brand from start to finish.