When your only major national distributor asks you to update your package design for your three products, you listen. I did research on the competition and they were clearly way ahead of the red, black and white label. I then set out to add as much pizzaz and wow factor without having to up the price point of the package very much. This total rebranding added more to the bottomline and inspired the client to do trade shows and promote the new look. Printed using offset printing process.