The problem was that the existing packaging was not standing out enough. Also that people were buying the wrong variety. So the solution was to make the three varieties very clearly defined through colour and large photo on the front of the package. As well being able to see what is in the bag is important. So I created a clear window on the back. The package would also need to accommodate various sizes of shrimp without the need to add a lot of extra printing to the cost. So I created a size wheel on the back that would allow for minimum printing. Printing process was roto gravure for high quality and large quantity.